The 6 Greatest Benefits of CRM Platforms to Know

Read on to learn how customer relationship management solutions create a more customer-centered organization.

Customer-centric experiences continue to define every moment in business this year, but what’s rarely discussed is what makes this shift possible for brands. To be truly customer-centric, you have to know your customers preferences and the context in which they engage with your organization. The advantages of CRM software are crystal clear: 

It keeps all historical data in one place, making it easier to manage customer relationships. And thankfully, the advantages of CRM have multiplied to bring multiple departments together and empower more connected teams with the same data.

This is the magic that fuels a customer-centric experience.

Today’s CRM tools are supercharged with integrations that foster collaboration and accessible data — all under one roof. The right tool should help companies target different audiences, design smart automations based on an individual lead or customer’s activity, proactively work with contacts and manage relationships. More importantly, every department can now deliver consistent, personalized interactions in the best interest of customers.

While features vary by department or industry, six advantages of CRM platforms that enable customer-centric experiences are:

1. A single view of the customer for cross-functional insight and reporting.

2. Dashboards that visually showcase data in action.

3. Customer-centric automation.

4. Proactive service.

5. Optimized processes.

6. Simplified collaboration.

The Takeaway

All team members can gather insights and data and work together to provide exceptional customer-centric experiences. Data organized and presented by a CRM platform leads to a better understanding of customers. This leads to better messaging and outreach, much of which can be done with automation, which helps you offer better, more efficient customer service. Furthermore, your teams can collaborate more easily and reduce siloes.

Of all the benefits of CRM software, using data and technology to power a more efficient company is one of the biggest. This helps you manage customer relationships more effectively, leading to better business.

Source - https://www.salesforce.com/crm/benefits-of-crm/